The importance of collecting customer reviews
Collecting multiple customer reviews work like building blocks to grow your brand reputation.
Having access to lots of customer experiences who are usually not going to be biased towards the brand, instils prospective buyers with confidence and trust.
The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition. In fact, 92% of consumers are more likely to purchase a product after reading a positive online review. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.